This book helps sales consultants and brokers understand that employers are like women and provides insight into what an employer is looking for in a broker or consultant, very similar to what a woman wants in a suitor.
In this book, Marlin takes readers on a journey to reveal to them the parallel between courting a single woman and prospecting an employer as a potential client.
Go Beyond the Constraints of Old School Sales Training
The old school ways of sales training provide a foundation, but to keep up with the ever-changing business landscape in today’s modern world, you need to go beyond these constraints.
Marlin’s extensive sales knowledge will help you break free of the constraints of the “old school” thinking when it comes to sales. His methods will help you become a more understanding and intuitive sales consultant who has a better understanding of their target client and how they manage their vendor relationships.
By expanding your knowledge and understanding, you can better “court” employers for business-to-business sales, helping you to build stronger and more meaningful relationships with your clients for a partnership that is mean to last
Much like in your personal life, relationships, including those with employers, require attention and dedication to your client’s needs. In addition to these traits, prospective clients are also looking for honesty and trust in their vendor relationships. Marlin will help you learn how to build that trust, much like you would in a personal relationship.
In his book, Marlin will reveal to the reader the parallel between courting a single woman and prospecting an employer as a potential client to help sales consultants become more effective in how they approach prospective clients, meet each clients’ unique needs, and foster strong client relationships for a lasting business.